Our Team
Our clients are our number one collaborators. Because no one knows your brand better than you. But we’ve spent decades building connections with writers, graphic designers and other strategic thinkers to help hand-craft your brand.
Origin is Headed by Scott Blue
“Human intelligence, empathy, personal contact, presence, creativity, connection to each other
and connection to something Greater than ourselves: these elements form the hallmark of truly human brands.”
For more than 30 years, Blue has engaged in rich, meaningful collaborations with senior leaders at difference-making companies. He’s an award-winning strategic thinker and writer who savors the challenges inherent in creating change by using brands as the fulcrum.
Blue’s work is also informed by a grounding in brand building accrued during his rise to senior leadership across three firms: Connors Communications (New York), Allison Worldwide (San Francisco) and Zer0 to 5ive (Philadelphia). Core to all of it is his ability to listen, distill and develop work that feels right to his clients while resonating and galvanizing their audiences.
In Blue’s Words…
I loved my agency career, and when it felt like it was time – nearly two decades ago – I struck out on my own so that I could more thoroughly set the course of my collaborations. I’ve served as the principal of my own firm since 2008.
The perspectives I bring to client engagements are fortified by unique life situations that have deepened my personal and professional journeys.
I am a parent. If you’re a parent who is really involved in the life your kids, you know this makes a difference in how you see the world and approach your work and life. It’s beautiful, jagged and perspective rich.
I’ve also lived in every region of the United States except New England and Alaska. I am a world traveler. That means I’m fluent in the culture, customs and personalities of domestic audiences while deeply understanding the critical elements and required EQ to reach cross-border audiences.
My work is deeply informed by my spiritual journey, which places a premium on the silence of the mystics and the road less traveled. This imbues me with a humanity, integrity and empathy that emerges across my work.
I currently live in a Colorado mountain town with my wife, our two children and our cat, Niko. I’m a committed Tottenham Hotspur supporter. I bleed Tennessee orange. I really love my life.
“We hired Scott to help us build our brand strategy and positioning and to capitalize on the strong image we already have in the community. We couldn't have been happier with his expertise, guidance, passion for our work, and great results. Scott spent many hours educating himself on our organization, assets and shortcomings, and opportunities we needed to take advantage of even before we hired him. His advanced knowledge was impressive.”
— Helen Morris | Board Chair, Alexandria Seaport Foundation
Representative Clients
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Altus Partners, The Buddy Group, Clark Construction, The Dale Collaborative, Revolution X
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Altus Partners, American Express, CiT, Deloitte., Novitas Capital, NLADA Mutual Insurance RRG, Philadelphia Alliance for Capital & Technologies, Revolution X, Tendit Group
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Ancillae Assumpta Academy (Philadelphia), California Institute of Technology, California Community Colleges Foundation, Henry Mancini Institute, InStride, La Salle College High School (Philadelphia), Mercy Technical High School Philadelphia, Pearson, Scholastic, St. Joseph’s Prep (Philadelphia), Temple University
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Amazon.com, Avo Photonics, Edmunds.com, EyeWonder, GoTo.com/Overture, idealab!, Pointroll, OraSure, Technologies, Priceline, RELX, Webvan
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AASA / The Superintendents Association, The Alexandria Seaport Foundation, The Barbara T. Foundation, Court Appointed Special Advocates of Suburban Philadelphia (CASA), Leukemia & Lymphoma Foundation, National Legal Aid & Defenders Association (NLADA), The Templeton Foundation, Union Plus
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Corday Productions, Disney Channel, NBC Television
Awards, Publications & Partners
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Served as brand strategy lead on brands recognized by organization, including Ancillae-Assumpta Academy (Philadelphia), The Dale Collaborative, The Barbara T. Foundation in partnership with Burns Design Group (Philadelphia)
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By Vivek Sharma. Served as editorial consultant. Available here.
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By Vivek Sharma. Served as editorial consultant. Available here.
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Co-authored with Tom Patterson, managing director, emerging technology security. Accenture. Available here.
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Allison Worldwide, Artisan Minds (Santa Fe), The Buddy Group (California), Burns Design Group (Philadelphia)