The Origin Leap

Accelerate unity, power and clarity in service to market growth, scalability or succession.

Feel like growth is out of reach?

See no way to pass the torch to a new generation and believe you’ll work at this until you die?

Operating with inefficiencies borne of a siloed organization in ways that hamper scaling, morale, productivity and innovation?

Struggling to articulate to the market what makes you different with simplicity, elegance and power?

Finding it difficult to transcend and include the past as you prepare for your future?

You need to make the Origin Leap! Using the brand as a fulcrum, the following four building blocks render a clear, unique and powerful way forward. It puts you in the driver’s seat and equips you to accelerate the promise of your own future.

  • Moving forward requires a full airing of grievances, a clear sense of where you are even as you establish direction and future map the route for your brand – together.

    This step addresses the following areas:

    • Past Organizational Lives

    • Objectives

    • Trajectory

    • The Market

    • The Competition

    • What it All Means

  • Reclaiming the core of the company and its brand from years of neglect or layers of change means co-creating the true vision, mission and values of the organization for its future.

    This step addresses the following areas:

    • Intention

    • Audiences

    • Vision

    • Mission

    • Values

    • Brand Positioning

    • Architecture

    • Nomenclature

    • Tags

    • Identity

    • Implications

  • Nearly every company features a community of diehards who would take a bullet for the firm and yet have also been waiting for change.  These long-time loyalists and enthusiastic new hires form the village that will create change.

    This step addresses the following areas:

    • Internal Launch

    • Managerial Roadmap

    • Operating Systems

    • Field Guides

    • Cultural Overhauls

    • Alignment with Exterior

  • We activate the market in ways that unleash and reflect the Core in all its authenticity. We showcase the Village to validate that we are living into who the company truly is. We create the energy and momentum to reach the ultimate objective.

    This step addresses the following areas:

    • Brand Implementation

    • Go-to-Market Strategy

    • Go-to-Market Tacticals

  • “Strategic. Creative. Storyteller. Partner…that’s Blue! Blue is a most valuable asset: his approach to client engagement is prudent, intimate, and authentic which sets the tone for success.”

    — John Burns | CEO, Burns Design Group

  • “You would be well served to utilize Blue’s services as you think about creating or re-vitalizing a brand document or identity, developing a thought leadership book, or forming a comprehensive communications campaign. Blue captures the style and voice of the individuals he is working alongside while continuing to refine and develop an impactful story and through-line to showcase the brand, subject, or person being highlighted.’’

    — John James Nicoletti | Executive Director, The Cronkite Agency, Arizona State University

  • “Scott is one of the most creative minds I've come across. He sees the world from a different view and [his] insights were always incredibly valued by his clients and his peers. We worked together in the earliest days of [what is now Allison Worldwide], and his work is a big part of the foundation that built our now thriving LA office.”

    — Jonathan Heit | Global CEO, Allison Worldwide

  • “We hired Scott to help us build our brand strategy and positioning and to capitalize on the strong image we already have in the community. We couldn't have been happier with his expertise, guidance, passion for our work, and great results. Scott spent many hours educating himself on our organization, assets and shortcomings, and opportunities we needed to take advantage of even before we hired him. His advanced knowledge was impressive.”

    — Helen Morris | Board Chair, Alexandria Seaport Museum

  • “Blue is creative, responsive and dependable — you can know that when you collaborate with him, the finished product will exceed your expectations.”

    — Mark Wright | CFO, Northwinds Services Group