The Origin Leap
Accelerate unity, power and clarity in service to market growth, scalability or succession.
Feel like growth is out of reach?
See no way to pass the torch to a new generation and believe you’ll work at this until you die?
Operating with inefficiencies borne of a siloed organization in ways that hamper scaling, morale, productivity and innovation?
Struggling to articulate to the market what makes you different with simplicity, elegance and power?
Finding it difficult to transcend and include the past as you prepare for your future?
You need to make the Origin Leap! Using the brand as a fulcrum, the following four building blocks render a clear, unique and powerful way forward. It puts you in the driver’s seat and equips you to accelerate the promise of your own future.
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Moving forward requires a full airing of grievances, a clear sense of where you are even as you establish direction and future map the route for your brand – together.
This step addresses the following areas:
Past Organizational Lives
Objectives
Trajectory
The Market
The Competition
What it All Means
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Reclaiming the core of the company and its brand from years of neglect or layers of change means co-creating the true vision, mission and values of the organization for its future.
This step addresses the following areas:
Intention
Audiences
Vision
Mission
Values
Brand Positioning
Architecture
Nomenclature
Tags
Identity
Implications
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Nearly every company features a community of diehards who would take a bullet for the firm and yet have also been waiting for change. These long-time loyalists and enthusiastic new hires form the village that will create change.
This step addresses the following areas:
Internal Launch
Managerial Roadmap
Operating Systems
Field Guides
Cultural Overhauls
Alignment with Exterior
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We activate the market in ways that unleash and reflect the Core in all its authenticity. We showcase the Village to validate that we are living into who the company truly is. We create the energy and momentum to reach the ultimate objective.
This step addresses the following areas:
Brand Implementation
Go-to-Market Strategy
Go-to-Market Tacticals